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Southern Cross Farms: Leading Free-Range Poultry Operation Hits Market

Australia’s second-largest free-range poultry farm, specializing in the production of chicken under the renowned Lilydale brand, is now on the market with an expected price exceeding $20 million. The Southern Cross Farms Portfolio, which transitioned to free-range operations in 2015, comprises four interconnected broiler farms located in South Australia’s lower and mid-north regions. Together, these farms encompass 29 poultry sheds totaling approximately 61,000 square meters and have the capacity to house around 947,200 birds per batch.

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JLL’s Agribusiness team is overseeing the sale through an on-market Expressions of Interest campaign on behalf of the private seller. Chris Holgar, Senior Director at JLL, highlighted the opportunity for investors to secure a substantial stake in Australia’s multi-billion-dollar poultry industry, appealing to both current industry players and newcomers seeking entry at a significant scale. Holgar emphasized the farm’s modernization and the advantageous price expectation compared to its construction costs.

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With the increasing demand for free-range and organic chicken, which currently represents a notable portion of the domestic market and is projected to expand further, Southern Cross Farms presents a compelling investment opportunity. The farm boasts extensive long-term grower agreements with Baiada Poultry Limited, a major chicken processor linked to Lilydale, ensuring a stable demand for its products.

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Geoff Warriner, another Senior Director at JLL, emphasized Southern Cross Farms’ appeal as a self-sufficient operation with contemporary production systems. The farm holds a current Development Approval supported by Baiada to add eight additional sheds by 2027, a move that would seamlessly integrate with the existing infrastructure and reduce construction expenses.

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The portfolio’s advanced facilities, including newly converted free-range broiler sheds, cutting-edge management systems, and on-site amenities such as a desalination plant and a large solar system, contribute to its operational efficiency. The presence of extensive accommodation, supporting infrastructure, and equipment further enhances its investment value.

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Moreover, Southern Cross Farms boasts geographical separation among its farms, providing a biosecurity advantage against cross-farm contamination. This, combined with its access to water from the South Australian system and its proximity to Adelaide, offers potential for additional revenue streams or future development opportunities.

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Jock Grimshaw, Associate Director at JLL, highlighted the evolving landscape of the Australian poultry industry, with a shift towards institutionalization from traditional family-owned farms. He emphasized the strategic importance of acquiring or expanding operations like Southern Cross Farms in this evolving market, which has seen a rise in consumer preference for chicken over other meats.

The Expressions of Interest campaign for Southern Cross Farms is set to conclude on November 21, presenting interested parties with a compelling chance to invest in a well-established, strategically positioned poultry operation poised for continued growth within Australia’s thriving agricultural sector.

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