Ranbuild, a leading steel building provider, has recently launched a new campaign, ‘Your Shed Your Way,’ in collaboration with I.M.A B2B. This campaign signifies a significant move in redefining the brand’s positioning to cater to various sectors in Australia, including residential, commercial, industrial, and agricultural.
The campaign, developed by I.M.A B2B, revolves around showcasing Ranbuild’s premium steel shed range and its versatility. From machinery storage to man caves, the campaign emphasizes the emotional and functional aspects of owning a shed, portraying the diverse possibilities that Ranbuild structures offer.
This marketing initiative is Ranbuild’s first major campaign with I.M.A B2B, following a competitive selection process earlier in the year. I.M.A’s objective is to implement a comprehensive brand and marketing strategy for Ranbuild, aiming to boost brand awareness, enhance customer engagement, and drive conversions through its national dealer network.
Guia Taylor, the Brand Manager at Ranbuild, expressed enthusiasm about the collaboration with I.M.A, stating that ‘Your Shed Your Way’ effectively encapsulates the brand’s essence in a compelling and relatable manner, resonating with the target audience. The campaign sets the stage for future endeavors between the two partners.
Jake Cush, the Chief Commercial Officer at I.M.A, highlighted the significance of this partnership in repositioning Ranbuild for contemporary markets. He emphasized I.M.A’s commitment to providing strategic guidance and creative solutions to drive commercial success for B2B brands like Ranbuild.
‘Your Shed Your Way’ is not just a standalone campaign but a holistic approach supported by digital performance, media amplification, dealer engagement, and an enhanced online presence. It serves as a precursor to a broader conversion-focused initiative scheduled for later in the year.
Ranbuild’s collaboration with I.M.A adds to the agency’s expanding B2B client portfolio, alongside recent additions such as Vanderlande and 20Cube in the logistics and technology sectors. This partnership signifies I.M.A’s growing role as a key player in driving growth for B2B brands through a blend of strategic planning, creative execution, and digital innovation.
As the campaign gains momentum, it is poised to reshape Ranbuild’s market presence and customer engagement strategies. The ‘Your Shed Your Way’ campaign reflects the evolving landscape of marketing in the steel building industry, where customization, emotional appeal, and functional benefits play a crucial role in capturing consumer interest and driving brand loyalty.
With a strong foundation laid by this campaign, Ranbuild and I.M.A are set to embark on a journey of transformation and growth, leveraging their combined expertise to navigate the competitive market landscape and carve a distinct identity for Ranbuild in the construction and building sector.
As the campaign unfolds, industry experts anticipate a positive response from consumers, recognizing the value proposition offered by Ranbuild’s premium shed range and the innovative approach taken by I.M.A in crafting a compelling narrative that resonates with diverse audience segments.
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