Mulled wine, a traditional Christmas drink in Europe, has become a winter favorite in the southern hemisphere, especially in Australia. The rise in solstice celebrations and fireside gatherings has propelled the popularity of mulled wine, creating a trend of social media-worthy moments.
Australia saw over 120 solstice-themed events recently, with festivals like Dark Mofo in Hobart featuring mulled wine and roast chestnuts. In Adelaide, the Winterpalooza East End Street Party offered hot buttered rum shots and mulled wine to keep attendees warm during the winter chill.
Winter fire festivals across the country are embracing mulled wine as a highlight of their celebrations. Events like WinterWild in Apollo Bay and the Orange Winter Fire Festival promise attendees roaring fire-pits and mugs of mulled wine, creating a cozy and festive atmosphere.
Even venues like Brisbane’s Regatta Hotel are joining the trend, offering mulled wine and cider from a trolley every Sunday during winter. The at-home experience of making mulled wine has also gained popularity, with various recipes featuring ingredients like orange, cinnamon, nutmeg, and a selection of wines.
Jam Shed, a brand under Accolade Wines, has introduced mulled wine kits with the purchase of its Shiraz, catering to the growing demand for this winter beverage. Brand Manager Georgia Viner highlights the trend’s emergence in Australia and the joy of sharing family recipes and experiences with mulled wine.
The Jam Shed mulled wine kit, developed in partnership with local artisan food creators, aims to enhance the at-home wine-drinking experience. Viner’s recipe includes a mix of spices, brown sugar, and optional fruit slices, creating a perfect blend for a cozy evening by the fire.
Rob Aitken from Dan Murphy’s notes the increasing popularity of mulled wine among Australians, recommending medium-bodied wines like Grenache or Tempranillo for homemade versions. The addition of non-alcoholic mulled wine options, like Edenvale Hearth, caters to a wider audience, including those observing Dry July.
Mulled wine has become a symbol of winter warmth and festivity, with its roots in European traditions blending seamlessly with the modern Australian winter experience. Whether enjoyed at festivals, pubs, or at home, mulled wine continues to be a beloved beverage during the colder months, offering a nostalgic and comforting touch to winter gatherings.
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